7 December 2008

Johannesburg conference showcases African bottom-up innovation in mobile phone use

Be the first to share

MobileActive08
If you are interested in bottom-up innovation within emerging markets using mobile phones, the recent MobileActive08 conference (more here) in Johannesburg, South Africa generated a wealth of materials. Below are some videos:

Mobiles and news gathering at Al Jazeera
Safdar Mustafa, head of Al Jazeera’s mobile media unit, describes some trials where mobile phones were used for news gathering in Chad and the Sahara.

Money, mobiles, micro-business
Jonathan Donner, from Microsoft, talks about the transformation that has been brought upon the way small/informal businesses function using mobile devices (specifically mobile phones). He provides an anecdote on one businessman he knows – a baker, whose business flourished due to the use of a mobile phone he acquired. Included in this video are examples of how this technology enhances the efficiency of product/service delivery by informal businesses.

No difference in how Zambian men and women use mobile phones
Here Kutoma Wakunuma discusses whether women how women are using mobile technology including what are the barriers and social implications. Dr Kutoma revealed that there is no difference in how men and women use cellular phones and also no difference in the socio-economic potential of mobile usage. She unveiled that mobiles phones decrease isolation among women in society and provide easy and fast communication, especially as the price of mobile phones is becoming cheaper by the day. She added that cellular phones encourage job creation for women who sell airtime and those who run public phone stations. They help in emergencies and danger and have made a major impact in health information as some people access counselling through mobile phones on an anonymous basis.

Measuring social impact of mobiles
Dr Peter Benjamin, the General Manager at Cell-Life, together with Patricia Mechal, the Millenium Villages Project advisor hosted a workshop at the MobileActive08 conference. The workshop, on Mobile Metrics and Evaluation explored the importance of investigating the social impact of initiatives that introduce mobiles into societies expecting the impact to be an inherently positive one. The workshop also dealt with how such initiatives tend to be ignorant of the negative repercussions such projects may have.

Microsoft launches ‘Midas’
Microsoft representatives Fredrik Winsnes and Ian Puttergill talk on the MIDAS prototype, a mobile survey application for developing contexts.
MIDAS is based on a Microsoft driven research initiative based in India, to develop an SMS application for improving the farmer’s access to timely and critical information.
The MIDAS prototype allows farmers to send an SMS query pertaining to details about the local crop market, and an almost immediate response is sent back with the appropriate details.
The project is about making farming efficient, and increasing availability.

Mobiles and citizen media
David Sasaki and Juliana Rotich discuss the role of Global Voices online and Ushahidi.com in leveraging citizen media during the post-election violence in Kenya.

Banking the unbankables
Jesse Moore of GSMA development fund facilitated a workshop at mobileactive08 which evaluated mbanking and mpayment and the evolution of these services within the market. The social impact these services could have on people who are not banking, how mobile banking and payments would work and the future of this service were topics addressed in the workshop.

Mymsta – a loveLife conception
Trina DasGupta, loveLife Mobile Marketing Specialist shares the process that went into creating mymsta.com. A youth website geared at guiding the youth towards making their move. Mymsta is about mobilising young people towards positive change. Its about giving them a forum to share their views, on everything from relationships to employment.

Gary Marsden, mobile interaction designer
Interview filmed at MobileActive08 in Johannesburg, featuring Gary Marsden from the University of Cape Town.

Social SMS gets message across
Activists are boosting their social campaigns by piggy backing on “please call me’s”, flashes and beeps.
Please call me’s are free messages that cellphone users send to get friends and loved ones to call them back.
Jonathan Donner (Microsoft Research India) and Robin Miller (Praekelt Foundation) tell how to use please call me’s to maximise social campaigns and call-centre traffic.

Erik Hersman of whiteafrican.com
Interview with Erik Hersman from whiteafrican.com, shot at MobilActive08 in Johannesburg.

Freedomfone’s fresh look at radio
Mobile’s answer to radio is the Freedomfone. Freedomfone gives users access to dial-up information and services over their mobile. Dubbed ‘dial-up radio’, the service will be invaluable in societies where many people own cellphones but draconian governments have restricted access to newspapers and the airwaves.

Save sea-life with your cell
eMobile phones are becoming the latest gadget used for environmental activism. iVeri payment technology has developed a mobile system for the Southern Africa Sustainable Seafood Institute (sassi)where the public can text a query. The system then sends back a prompt short message reply informing the consumer who is about to make a seafood purchase about the sustainability of the sea life product and other health parameters.

Burma’s GenX activists
Digital Democracy 2.0’s Emily Jacobs and Marc Belinsky show how Burmese (Myanmar) youth use cellphones to communicate with the outside world on political issues that are suppressed by the government.

Mobile’s ‘Dark Side’
“What are the real risks of mobile surveillance?” Al Alegre, executive director of the Foundation for media alternatives has conducted research in 5 Asian countries to investigate the dark side and vulnerabilities in digital interactions and discovered there are threats both internal and external.

Mobile use in low income areas
The use of mobiles in South Africa has increased over the years in low income areas. Tino Kreutzer a masters student at UCT conducted a pilot study into how the youth in low income areas are using mobiles, what this data means and where can researchers go now that they have this data available.

Mobile phones in rural development and agriculture
Ugo Vallauri, David Newman and Jonathan Campaigne discuss small farm productivity issues which are key to economic growth and poverty reduction. They discuss how farmers are not effectively linked to the larger industry and therefore how mobiles phones can be used to help with this area. Farmers use these phones which allow people to enter markets and improve access to partners thereby improving their likelihoods and food security.

Here is the full list of videos

Be the first to share
1 August 2015
Nissan’s place-based design process
Megan Neese is a senior manager in the Future Lab at Nissan Motor Ltd., a cross-functional team tasked with uncovering new business opportunities for the future of automotive. In an article for EPIC, she explains how …
31 July 2015
[Book] Excited to announce the new book by John Thackara
How to thrive in the next economy by John Thackara Thames & Hudson August 2015, 192pp Abstract Drawing on a lifetime of travel in search of real-world alternatives that work, I describe how communities the world over are creating a …
27 July 2015
New qualitative research on video consumption by UK youth
TV viewing (live, playback and Broadcaster VOD services) dominates the video viewing of all ages; however 16-24s have a more varied video diet, with TV accounting for two thirds of their total video viewing compared …
27 July 2015
Breaking Free from The Lean Startup religion: The Service Designer Manifesto
Breaking Free from The Lean Startup religion: The Service Designer Manifesto by Tenny Pinheiro Eise Books July 21, 2015 - 52 pages Free on Kindle Abstract Our civilization is facing complex, systemic and scary wicked problems. It is already known that …
27 July 2015
Nudging to fix the world
Last week the UK media were suddenly abuzz on how behavioural insights can help government decisions and actions by being able to nudge behaviour in a favourable direction. Apparently it has become a cure-all and …
22 July 2015
How ethnographic research helped transform a US paint company
Almost all business leaders now acknowledge that they would love to engage in the deep learning that long-term customer observation can foster, but in practice such endeavors are methodically undermined in the fast paced corporate …
18 July 2015
LSE anthropologist: microcredit only adds to poverty
Far from being a panacea, small loans add to poverty and undermine people by saddling them with unsustainable debt, argues anthropologist Dr. Jason Hickel of the London School of Economics: What’s so fascinating about the microfinance …
17 July 2015
Using collective intelligence to solve complex societal issues
Acclaimed anthropologist Stefana Broadbent leads a new "Collective Intelligence" unit at Nesta, the UK innovation charity, that is "looking at ways to support the emergence of Collective Intelligence to solve complex societal issues". More concretely, they …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

2 July 2015
Getting citizens involved in protecting fragile energy environments

A new project funded under the FP7 European Commission framework is getting citizens involved in testing new tools for reducing energy consumption during peak loads, in the hope that its pilot program will set the new state of the art for protecting locations with fragile electricity supplies. One of France’s most fragile regions The Provence-Alpes-Côte […]

5 May 2015
Experientia designer Dohun YuLuck Jang 유록 in Design 4 Disaster

Design 4 Disaster features an engaging illustrated safety manual for ship passengers, a personal project by Experientia designer Dohun YuLuck Jang 유록. After the Korean ferry accident last year, Yuluck (who is Korean) wanted to find a way to make safety manuals more interesting to read. He spent one year designing an interactive safety guide […]

16 March 2015
Better Health and Wellbeing: Giving the elderly in Singapore sparkling golden years

Invitation: sharing session, Singapore, 30 March 2015   What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare professionals do to help them keep active? What role can technology play in the elderly’s daily lives? Design consultants […]

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

See all articles