Jared Spool, the IA Summit 2008 keynote speaker, posited the idea that UCD was an out-dated methodology that should be retired by the UX community. Why? According to Spool , in the last 30 years, there has not been one website or other digital innovation that can point back to UCD as the defining factor for its success. He floated the idea that design dogma, methodology and formal process were inferior to a well understood shared vision, frequent user feedback and a robust tool box of design tricks & techniques.
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