2 February 2008

Jan Chipchase of Nokia on mobile phone sharing

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putting people first
by experientia

Shared phone practices
Jan Chipchase, the well-known Nokia anthropologist, has just published a blog post, an executive summary, and a paper (ppt, 7 mb, 70 pages) that explores mobile phone sharing in emerging markets and how it works.
“Much of the growth in the telecommunications industry is coming from emerging markets – places like India and Africa and for many new consumers their first mobile phone experience is a shared one. This essay uses the term sharing in the sense of primary usage orientated around borrowing and lending rather than ‘let me show you the photos I took at last night’s party’. Mobile phone sharing is not just limited to personal use – from the streets of Cairo to Kampala kiosks are springing up with little more than a mobile phone and a sign advertising call rates. What happens when people share an object that is inherently designed for personal use? And based on how and why people share in what ways can devices and services be redesigned to optimise the shared user experiences? Indeed, should they be re-designed?”

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