“Here is where the world of communication and the world of computing starts to merge in intent. Systems are to be used. Products are to be experienced. Users and consumers are the rulers. Technology, if it has to gain acceptance and become successful, needs to provide a great user experience. No longer is it sufficient to be effective, it must be proved first as a delightful, worthwhile experience that will turn users into proponents. Remember how Mac users praise their possession as if they hold stock in the company! Lovemarks that the Saatchi’s often speak of cannot be created solely by the proclamation of the advertiser’s intent, but gets translated into experiences at the user/consumer level. User Experience (UX) goes much beyond creating aesthetically pleasing User Interfaces (UI). To give an advertising parallel, UI is the layout of the ad or the edit of the commercial, whereas UX Design is the intent, the greater scheme of things, the advertising strategy that ensures desired response.”
We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.
A new project funded under the FP7 European Commission framework is getting citizens involved in testing new tools for reducing energy consumption during peak loads, in the hope that its pilot program will set the new state of the art for protecting locations with fragile electricity supplies. One of France’s most fragile regions The Provence-Alpes-Côte […]
Design 4 Disaster features an engaging illustrated safety manual for ship passengers, a personal project by Experientia designer Dohun YuLuck Jang 유록. After the Korean ferry accident last year, Yuluck (who is Korean) wanted to find a way to make safety manuals more interesting to read. He spent one year designing an interactive safety guide […]
Invitation: sharing session, Singapore, 30 March 2015 What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare professionals do to help them keep active? What role can technology play in the elderly’s daily lives? Design consultants […]
Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]
Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.