putting people first

by experientia
by experientia
7 March 2008

Is user-generated content out?

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putting people first
by experientia

Revenge of the experts
Newsweek claims that the pendulum seems to be swinging back toward edited information vetted by professionals:

Some of the same entrepreneurs that funded the user-generated revolution are paying professionals to edit and produce online content.

In short, the expert is back. The revival comes amid mounting demand for a more reliable, bankable Web. “People are beginning to recognize that the world is too dangerous a place for faulty information,” says Charlotte Beal, a consumer strategist for the Minneapolis-based research firm Iconoculture. Beal adds that choice fatigue and fear of bad advice are creating a “perfect storm of demand for expert information.”

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