“Is Adam Greenfield A Communist Or…?” is the provocative title of an article by Jeroen Elstgeest (interaction designer at Informaat) on InfoDesign, who reflects on Adam Greenfield‘s keynote at the coming EuroIA Summit in Amsterdam.
“Adam said people are pulling back from social interaction because of technology (e.g. iPods, cell phones, etc.) and he likes to counter that with yet more technology? It’s true, you can fight fire with fire, if you do it right. Done wrong the fire gets bigger. Is this the right way?”
“In a sense, that makes him a socialist. He believes in an utopia. And like Ben said: “An utopia for one (single group) isn’t the utopia for society as a whole”, unless you enforce it in some way. Or put into other words, you could design it! Call in the interaction designers, whose natural tendencies are towards controlling everything, the whole user experience. But Adam won’t allow that, because he already recognized that trait and tries to neutralize it with three simple words: ‘Underspecify, underspecify and underspecify.’”
Please note: The above article should be read in conjunction with this one.