8 January 2010

Irish initiative to help SME’s meet unmet market needs

Be the first to share

InterTradeIreland
A new pilot programme from InterTradeIreland is aimed at assisting small and medium-sized firms, initially in the civil security sector, to innovate and meet identified but as yet unmet market needs, using ethnographic research and user-centred design approaches. The Irish Times reports.

“The Innovation Connections Programme takes a strong innovative approach in itself and reverses conventional processes. Instead of helping companies to develop existing products or services or develop new ones that it believes there may be a market for, it begins with identifying what the unmet market needs might be and establishes if there is value in companies seeking to meet them. […]

But there is a lot more to establishing what unmet market needs might be than standard market research. “Understanding user needs is not the same as conducting market research,” says Sadhbh McCarthy [of the Centre for Irish and European Security (CIES) which is collaborating on the project]. “While traditional market research involving focus groups and questionnaires and so on is useful, to test product or service concepts with potential customers, user-centred research is better for determining what needs are not being met with current solutions, identifying what real needs customers and consumers will have in the future and identifying their expectations of solutions to meet those needs.”

[Sean] McNulty [of Innovator, the consultancy operating the programme on behalf of InterTradeIreland]. describes this as ethnographic research. “What we do is find out what the problems are with current solutions,” he says.

“Market research tells us what market need is but it also tells your competitors the same thing. Ethnographic research tells us what the market needs are that are not being met or are unknown at the moment. In many cases the end user isn’t able to tell you what they need because they don’t know it but this form of research is able to identify it.”

If the pilot is successful, the programme will be rolled out progressively to other sectors throughout Ireland.

Read full story

Be the first to share
28 May 2015
The driverless car push ignores challenges of people and context
Autonomous or driverless cars are based on a technology push strategy. Beyond statements like “freeing up time”, “reducing accidents” and some simple scenarios on “remote parking” or “vehicle sharing”, there is far too little thought …
25 May 2015
A Bauhaus-inspired, human-centered internet of things
In a short opinion piece in The Guardian, Jenny Judge and Julia Powles state that the Bauhaus movement could be a model for a more human-centered internet of things: "Back in the early 20th century, the …
22 May 2015
Conference Call: Design Anthropological Futures
Design Anthropological Futures conference Organised by the Research Network for Design Anthropology August 13-14, 2015 Royal Danish Academy of Fine Arts - School of Design in Copenhagen, Denmark The Design Anthropological Futures conference explores future-making from a design …
17 May 2015
We are ignoring the new machine age at our peril
In 2009, W Brian Arthur published a remarkable book, The Nature of Technology, in which he formulated a coherent theory of what technology is, how it evolves and how it spurs innovation and industry. Technology, …
17 May 2015
Design thinking without deep analysis is reckless. A more balanced approach is needed.
Larry Keeley, co-founder of innovation firm Doblin which is now a unit of Deloitte Consulting LLP, says that too often advocates of “design” regard it as an elixir that can somehow transform conservative companies into …
17 May 2015
[Book] Anthropologist explores the many faces of Anonymous
Hacker, Hoaxer, Whistleblower, Spy: The Many Faces of Anonymous by Gabriella Coleman Verso Publishers November 2014 Hardback, 464 pages Abstract Half a dozen years ago, anthropologist Gabriella Coleman set out to study the rise of this global phenomenon just as some …
13 May 2015
The thirteen Ps of big data
Big data are often described as being characterised by the ‘3 Vs’: volume, variety, and velocity, sometimes augmented with value, veracity/validity, virality, and viscosity. These characterisations principally come from the worlds of data science and data …
13 May 2015
We’re more than mere consumers, and business should remember that
Companies collect an ever-growing amount of information on customers, but forgetting the individuals behind big data is detrimental, not least to business, writes author and speaker John C. Havens. Today’s customers, empowered by mobile technologies and …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

5 May 2015
Experientia designer Dohun YuLuck Jang 유록 in Design 4 Disaster

Design 4 Disaster features an engaging illustrated safety manual for ship passengers, a personal project by Experientia designer Dohun YuLuck Jang 유록. After the Korean ferry accident last year, Yuluck (who is Korean) wanted to find a way to make safety manuals more interesting to read. He spent one year designing an interactive safety guide […]

16 March 2015
Better Health and Wellbeing: Giving the elderly in Singapore sparkling golden years

Invitation: sharing session, Singapore, 30 March 2015   What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare professionals do to help them keep active? What role can technology play in the elderly’s daily lives? Design consultants […]

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

See all articles