Judd Antin is a social psychologist and user experience researcher who studies motivations for online participation at Facebook. In 2011, he was named an MIT Technology Review Innovator Under 35. Prior to joining Facebook as a user experience researcher, he worked with Yahoo Research. His educational background includes Applied Anthropology, Information Science, and training at the French Culinary Institute.
Tamar Antin is a research scientist who uses mixed and especially qualitative methods to critically examine public health policies and narratives. She has several years of experience in public health research. One of her recent publications is Food Choice As a Multidimensional Experience. Her dissertation combining three papers on food choices and body image is excellent reading for any student of qualitative methods.
Rachelle Annechino talked with them both about anthropology, social science, stigma, Big Data and Small Data, “and other interesting things.”
Here is what Judd says about his work at Facebook:
“Most people who use Facebook do not live in the United States, and yet here we are in Silicon Valley, and we are working pretty hard to understand the perspectives of people who are getting on Facebook in Nigeria and Indonesia, in Vietnam, and Russia. We have hundreds of millions of people in these places. And so recently people on my team did this almost ethnographic trip where they went to a bunch of different countries, trying to understand the environment there as it related to the use of social media, and basic phones, and the technical infrastructure, and the social conventions and norms. I think that kind of work is going to become ever more important. If you believe that culture is important to the way that people use technology and that it should be baked in, and that you can’t form assumptions based only on this ethnocentric point of view, then I think you have to be an anthropologist. You have to be interested in cultural differences and frames of reference, and how they relate to technology use.”
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Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]
Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.
Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]
Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]
In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]