putting people first

by experientia
by experientia
19 April 2006

Interview with Microsoft ethnographer Tracey Lovejoy

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putting people first
by experientia

Tracey Lovejoy
Lately, it seems the terms anthropology and ethnography are the new buzzwords for innovation in the technology industry. How has this type of research helped global organizations such as Intel, Microsoft, Apple and Adobe create better products and services?

In this interview, Kelly Goto of GotoMedia asks ethnographer Tracey Lovejoy to detail some of the ways her team’s research practice has directly integrated into the design and development cycles at Microsoft. In this interview, Tracey reveals how designers, developers, technologists and strategists in the technology field and beyond can most effectively utilize ethnographic-based research in their daily practices.

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We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

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