After working on five books as an editor or co-author, Lou Rosenfeld became disenchanted with the traditional book publishing model. So, in late 2005, he founded Rosenfeld Media, a new publishing house that develops short, practical, useful books on user experience design. Rosenfeld Media published their first book, Mental Models: Aligning Design Strategy with Human Behavior, in early 2008. I recently had the opportunity to interview Lou—along with Liz Danzico, Senior Development Editor at Rosenfeld Media—about starting a new publishing house and “eating their own dog food.”

Lou is also an active member of the board of directors of UXnet, the user experience network.

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