putting people first

by experientia
by experientia
9 October 2007

Interview with Jonathan Kestenbaum of NESTA on innovation and design

Be the first to share
putting people first
by experientia

Jonathan Kestenbaum
A few weeks ago Experientia partner Mark Vanderbeeken interviewed Jonathan Kestenbaum, the CEO of NESTA, the UK Endowment for Science, Technology and the Arts.

The interview, which is now published on the website of Torino 2008 World Design Capital in both English and Italian, deals with innovation and design. Kestenbaum explains in great clarity how NESTA works to stimulate innovation, and how design, and in particular human-centred design, is a central part of that approach.

Some quotes:

“Much of our practical experimentation and much of our reflective research is suggesting that the next bounce of the ball, as far as innovation is concerned, will not necessarily take place within disciplines but between disciplines.”

“Design to NESTA is a tool for innovation. Basically it is a problem solving process, which is highly visual and very human-centred because it starts with the needs of people. Design is key to good innovation. For NESTA, design and its visual processes allow the early testing of ideas, leaving space for early and relatively cheap failure and reducing the risks and costs for innovation. This design approach also makes sure that the testing and the prototyping are very human-centred. If people do not want the product or do not know how to use the product, if they cannot understand the product, you will never get it to market. Design is the process through which all of this happens.”

“We sat down with the heads of the Royal College, Imperial College and Tanaka Business School who were planning to support interdisciplinary projects on a major scale and discussed the formation of an incubator for some of these projects – projects that would be the result of the integration of design, engineering, science and business. Across the organisations involved in what has been named ‘Design-London’, several million euros have now been invested and we have managed to get that matched by Government. This month the incubator and rest of Design-London will open and be the first of its type, bringing together artists, engineers and business graduates- to all work on new product development.”

Read full interview

Be the first to share
Related Article
23 January 2015
Designing a user experience for wearable devices
Gradinar Razvan discusses some of the questions that UX designers will need to consider when designing for wearables. In particular, he presents the key things that designers should keep in mind when they are designing …
Related Article
1 January 2015
Happy Playful New Year
Related Article
1 January 2015
The business of design consulting
Robert Fabricant, who moved from design consultancy Frog to development consultancy Dalberg, writes that the business of design consulting is undergoing mass extinction. In a long article for Wired he presents the history of design …
Related Article
21 December 2014
Experientia’s Twitter feed live
Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make …
Related Article
21 December 2014
Why Americans care more about experiences than possessions
Leslie Bradshaw, managing parter of Made by Many, describes Americans' shifting value systems. "Young people have redefined success, and their new definition values experience over possession. The word “experience” may sound like a code word for …
Related Article
19 December 2014
Putting People First blog redesigned
Experientia's Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We …
Related Article
4 December 2014
There is no such thing as UX Design
Peter Merholz argues that the entire “field” of user experience emerged for one reason — to accommodate, and overcome, poor (or non-existent) product management practices. He now wants to retire the term: "'User experience design' served a …
Related Article
3 December 2014
Ericsson’s new ConsumerLab report about the smart citizen
Last month, Ericsson published its latest ConsumerLab report, entitled "Smart Citizens: How the internet facilitates smart choices in city life." The study covers 9 cities worldwide-Beijing, Delhi, London, New York, Paris, Rome, São Paulo, Stockholm and …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

See all articles