John Knight
John Knight, user experience manager at Vodafone’s UE Design Development team was interviewed by Giles Colborne of cxpartners.

“One of the things I’ve learned is that we often think too much about designing interfaces. If you design an interface, there is a tendency to put too much in, you think about the buttons and the visual layout, even the use case (if they are tied to an interface) can lead you to overburden the UE. The interface is the end point and we should not forget that. The experience – all the technical functions and the interactions are what you really want to design – users do not see that and it’s the hardest but most valuable thing we can design as UE practitioners.”

Read full interview

(via UsabilityNews)