Designing Pleasurable Products Design & Emotion published an interview with Dr. Patrick W. Jordan, owner and ceo of Contemporary Trends Institute [CTI], an international trends and branding consultancy, former vice-president of Symbian, and author of the book “Designing Pleasurable Products” which is often quoted in articles and books that focus on the emotional experience of design and products.

I particularly like the fact that Jordan prefers the term ‘pleasure’ to ‘emotion’. It is a broad concept that is also a guiding principle in our own work.

Read full interview