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Most Americans don’t want to be tracked on the Internet and are unwilling to trade their privacy for web ads that are tailored to their interests. So suggest the results of a USA TODAY/Gallup Poll of Internet users conducted over the weekend.

The results are based on telephone interviews conducted Dec. 10-12 with a random sample of 814 Internet users living in the continental U.S. The poll has a margin of error of plus or minus 4 percentage points.

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