putting people first

by experientia
by experientia
14 December 2010

Internet users say, Don’t track me

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putting people first
by experientia

Gmail
Most Americans don’t want to be tracked on the Internet and are unwilling to trade their privacy for web ads that are tailored to their interests. So suggest the results of a USA TODAY/Gallup Poll of Internet users conducted over the weekend.

The results are based on telephone interviews conducted Dec. 10-12 with a random sample of 814 Internet users living in the continental U.S. The poll has a margin of error of plus or minus 4 percentage points.

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We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

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