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Avi Itzkovitch argues that the experience of interactive eBooks should not be confined to animations based on touch-and-response interaction, or merely flipping the page; when designing these Books one must ask what is the enhanced experience — why to move from print to digital, and how to create value and fun.

In this article, he showcases some examples for new eBooks that provide interactivity that goes beyond the superficial, adds value to the book and creates an experience that would be impossible in print, by using the full capabilities of a touch device to engage the user and enhance the learning and reading experience.

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