putting people first

by experientia
by experientia
8 September 2008

Intel navigating future moneyscapes

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putting people first
by experientia

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Digital technology is changing the everyday forms and experience of money. Cheryl Miller reports on the Research@Intel blog how field research by Intel’s People & Practices Research team identified key themes and opportunities for technological innovation.

The researchers presented their findings at the Day Zero press event for the Fall IDF conference.

They also created Navigating Future Moneyscapes, a comic-like scenario and personas to help convey their findings about the emerging global landscape digital money.

One size does not fit all

  • Monetary literacies: There is no single or “best” practice with which to locate money in daily life, and the changing financial landscape requires on-going reassessment and skill development.
  • Currency wrangling: People juggle public and private money forms (cash, credit and debit cards, loyalty points, airline miles, etc.) and create their own earmarked subdivisions.

People use money socially

  • Relational banking: People consume financial services, but also produce them in the form of loans, donations, and partnerships with family, friends, and valued groups.
  • Expressive consumption: Not just what we buy, but how we buy it, is an important part of constructing our individual, cultural, regional, and political identities.

The project seems to be quite related to another Intel initiative, with MA students in the Design Interactions Department at the Royal College of Art exploring the future of money when it disappears as a physical currency.

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