“We want to encourage inter-disciplinary thinking. The products people want to buy today are not just a clever piece of hardware or clever piece of software. They want the hardware and the software to work together in such a way that they deliver a very compelling user experience. You only get that when you bring the disciplines together and that’s what Tech Fest is about.” [...]
“Think about user experience. What does that mean? Engineers want everything quantified, millimeters and microseconds. But when you start telling hardware engineers, or even a software engineer we need to create a compelling experience, well how do you measure that?,” Rattner said. “We’ve done a lot of good work there and we do know how to quantify experience and we do have principles and practices that guide us in design.
“But at the moment, they’re known only to a small group of people and we need to bring that thinking to a much broader audience.”