12 June 2008

Intel anthropologists find keys to tech adoption

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putting people first
by experientia

Adoption map
Dawn Nafus, an Intel anthropologist and her team have created Intel’s “Technology Metabolism Index,” which shows how citizens of countries’ tech adoption exceeds or lags what one would expect given their levels of wealth.

The map (hi-res pdf) shows fast tech adopters in bright colors and slow adopters in grays.

Nafus hopes that the work will help break the current business paradigms about what countries are ready for which technologies.

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