4 May 2011

Intel anthropologist offers ten visions for the future

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Genevieve Bell
As a follow-up to the previous post, Intel’s user experience discourse is further elaborated on by Genevieve Bell, Intel Fellow and the company’s Director of Interaction and Experience Research.

Bell’s main job is to look at what motivates people, and in turn understand how they think, so that ultimately Intel can work towards creating better products. If you’re wondering why that should be important to a company that makes processors rather than actual consumer devices like smartphones or tablets, don’t. Bell’s response is simple.

“If you can make an engineer understand why a processor needs to work without a fan, not because of a power need, but because of a social one, then you can make them create devices that fit into our lives better.”

Here are Bell’s ten predictions:
1. The Internet will get more feral
2. Next-gen interfaces will become old hat
3. We will still be social but the way we use the networks will change
4. We will “sledge” each other…
5. There will be stubborn artefacts
6. We will be bored together
7. We will have a lot of stuff
8. We will manage our connectivity, we will manage our disconnectivity
9. We have to maintain the network
10. We will develop new anxieties

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