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mccracken
Daily insights on user experience, experience design and people-centred innovation,
by international UX consultancy Experientia.
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mccracken

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

2 July 2015
Getting citizens involved in protecting fragile energy environments

A new project funded under the FP7 European Commission framework is getting citizens involved in testing new tools for reducing energy consumption during peak loads, in the hope that its pilot program will set the new state of the art for protecting locations with fragile electricity supplies. One of France’s most fragile regions The Provence-Alpes-Côte […]

5 May 2015
Experientia designer Dohun YuLuck Jang 유록 in Design 4 Disaster

Design 4 Disaster features an engaging illustrated safety manual for ship passengers, a personal project by Experientia designer Dohun YuLuck Jang 유록. After the Korean ferry accident last year, Yuluck (who is Korean) wanted to find a way to make safety manuals more interesting to read. He spent one year designing an interactive safety guide […]

16 March 2015
Better Health and Wellbeing: Giving the elderly in Singapore sparkling golden years

Invitation: sharing session, Singapore, 30 March 2015   What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare professionals do to help them keep active? What role can technology play in the elderly’s daily lives? Design consultants […]

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

8 May 2013
Interviewing Users book – Special offers for Putting People First readers

A few weeks ago, I announced Interviewing Users, the new book by Steve Portigal published by Rosenfeld Media. It is now available for purchase, both in print and in digital version. Steve and his publisher provide Putting People First readers with two special offers: Giveaway: the first three people leaving a reply on this post […]

31 March 2009
Experience based design at the UK’s National Health Service

Yesterday I was in Lille, France, to speak at a small conference on service design organised by Philippe Picaud, the highly dynamic design director of Oxylane-Decathlon. Decathlon is an international private sports retailer that many may know, since it is active in fifteen countries. Oxylane is the new group name that captures also all the […]

3 March 2009
Consumers in a downturn: a new spending habit? (part 1)

The business channel of The Atlantic Online published this weekend the first of two articles by Grant McCracken on the implications of the recession on consumer habits. This article just deals with three variations of a mere quantitative change. The qualitative change — where consumption patterns might change in kind and not just in quantity […]

20 May 2008
PSFK conference videos

PSFK is a global trends and innovation company that also organises conferences in various parts of the world. Videos of over forty presentations at these conferences are now online. My ten highlights: Allan Chochinov on the Dumbest Smartest Design Problem At the PSFK Conference New York 2008, Allan Chochinov (Core77) gives an object lesson in […]

4 September 2007
People regularly featured on this blog

In alphabetical order: A Marko Ahtisaari Ken Anderson B Nik Baerten Genevieve Bell Chris Bernard Tim Berners-Lee Ralf Beuker Nina Boesch Danah Boyd Stefana Broadbent Tyler Brûlé Bill Buxton C Jan Chipchase Hilary Cottam Mihaly Csikszentmihalyi Alistair Curtis D Uday Dandavate Liz Danzico Regine Debatty Paul Dourish E Jyri Engeström Richard Eisermann G Jesse James […]

27 March 2007
Book: Anthropology in Consumer Research
28 May 2006
The New York Times on brand co-creation
3 May 2006
Business insights from consumer culture, a top-level conference on ethnography, marketing and business
9 December 2005
Design in India

Bruce Nussbaum argues that Design in India is beginning to take off, as American companies discover the inexpensive but high-grade work consultancies such as Elephant Design and others, and alerts me to the great Design in India website, where you can find links to a wide range of design firms, including usability and design strategy […]

26 July 2005
Ethnography at McDonald’s

Blogger Grant McCracken has posted a nice tale about doing ethnography at McDonald’s to figure out why people order smaller drink sizes in the drive-thru than inside. And in the process, provides a nice concise explanation of a research approach. Read full post (via Customer Experience Crossroads)  

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