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putting people first
by experientia

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

10 February 2012
Dan Lockton on behavioural heuristics

Behavioural change researcher Dan Lockton discusses an approach which has emerged out of some of the ethnographic work he has been doing for the Empower project, working on CarbonCulture with More Associates, where asking users questions about how and why they behaved in certain ways with technology (in particular around energy-using systems) led to answers […]

13 September 2011
Dan Lockton on how architecture and urbanism can be used to influence behaviour

Dan Lockton is continuing publishing extracts from his Brunel University Ph.D thesis ‘Design with Intent: A design pattern toolkit for environmental & social behaviour change’ as blog posts. While the first post dealt with the importance of behaviourism in design for behavioural change, the second one focuses on how architecture can be used to influence […]

2 November 2014
A constructionist approach to behaviour change and the Internet of Things

Dan Lockton just posted an essay on how to enable social and environmental behaviour change by using IoT-type technologies for practical co-creation and constructionist public engagement. It got him immediately some Sunday morning Twitter commentary from Bruce Sterling and John Thackara – to which he reacted – which no doubt will massively increase the readership […]

15 June 2014
Behaviour change presentations at Nudgestock event

On 6 June OgilvyChange, the specialist behavioural sciences practice of Ogilvy & Mather UK, hosted the second edition of Nudgestock, the “largest gathering of behavioural experts in the world”. The one day event on May 24 saw speakers from fields as wide ranging as behavioural finance, evolutionary theory, the science of magic and design discussing […]

13 February 2014
A case study on inclusive design: ethnography and energy use

Energy usage and conservation can be a seemingly mundane part of an individual’s daily life on one hand, but a politically, ecologically, and economically critical issue on the other. Despite its importance, there is a startling lack of insight into what guides and influences behaviors surrounding energy. With conventional quantitative analyses of properties and income […]

24 July 2013
Ph.D thesis: Design with Intent

Brunel University London has posted the Ph.D dissertation of Daniel Lockton, entitled “Design with Intent – A design pattern toolkit for environmental & social behaviour change” (download link). “This thesis describes a systematic research enquiry into influencing more sustainable behaviour through design, which has produced communicable new knowledge in the form of a design pattern […]

30 April 2013
Exploring Problem-framing through Behavioural Heuristics

Article published in the April 2013 issue of the International Journal of Design By Dan Lockton, David J. Harrison, Rebecca Cain, Neville A. Stanton, & Paul Jennings Design for behaviour change aims to influence user behaviour, through design, for social or environmental benefit. Understanding and modelling human behaviour has thus come within the scope of […]

21 March 2013
Sustainable living and behavioural change

A Unilever sponsored sustainability supplement to The Guardian contains a short articles by Dan Lockton that is worth exploring. Design for sustainability: making green behaviour easy describes how design can enable sustainable behaviour by understanding everyday needs rather than treating people as the problem. “Design has a massive opportunity: enable more sustainable behaviour through making […]

19 July 2011
Design and behaviourism: a brief review

Dan Lockton is publishing extracts from his Brunel University Ph.D thesis ‘Design with Intent: A design pattern toolkit for environmental & social behaviour change’ as blog posts over the next few weeks. The first post deals with the importance of behaviourism in design for behavioural change, summarised in these eight bullets: Behaviourism is no longer […]

7 July 2011
Report: Behaviour Change and Energy Use

The Behavioural Insight Team of David Cameron’s Cabinet Office – widely known as the ‘nudge unit‘, has published the report, Behaviour Change and Energy Use, setting out how we can use behavioural insights to help people save energy and money. The report launches a series of trials and changes to (UK) government policy which will […]

17 May 2010
Bringing behavioural change from lab to studio

Nick Marsh recently published an article with Dan Lockton in the fourth edition of Touchpoint, the Service Design Network journal. The issue is completely focused on the relationship between service design and behaviour change, but unfortunately the content is not available online. Marsh published his conversation with Lockton about using the ‘design with intent’ behaviour […]

11 April 2010
Toolkit for influencing behaviour through design

UK researcher Dan Lockton announces that his new Design with Intent toolkit is ready: Officially titled Design with Intent: 101 Patterns for Influencing Behaviour Through Design, it’s in the form of 101 simple cards, each illustrating a particular ‘gambit‘ for influencing people’s interactions with products, services, environments, and each other, via the design of systems. […]

23 March 2010
Eleven gambits for influencing user behaviour

In his blog, Dan Lockton, a Ph.D. researcher at Brunel University (UK), describes eleven behavioural change patterns “drawn from games or modelled on more playful forms of influencing behaviour.” “My main interest here is to extract the design techniques as very simple design patterns or ‘gambits’* that can be applied in other design situations outside […]

10 January 2010
Design for sustainable behaviour (part 1)

Dan Lockton, a Ph.D. researcher at Brunel University (UK), has together with professors David Harrison and Neville Stanton, recently published a range of papers on the topic of design for sustainable behaviour (the list also contains one blog post): Design for Sustainable Behaviour: investigating design methods for influencing user behaviour October 2009 This research aims […]

11 December 2009
User-centred design for energy efficiency in buildings

The UK’s Technology Strategy Board is calling for individuals to take part in a five-day interactive workshop (‘sandpit’) to explore the challenge of reducing the demand for energy in non-domestic buildings, through human factors research and user-centred design. The focus of the sandpit is to create ideas for projects that have the potential for commercial […]

10 October 2009
On using design to influence behaviour

Dan Lockton of Brunel University (UK), who runs a blog called Design with Intent, which focuses on strategic design that’s intended to influence or result in certain user behaviour, has posted some very worthwhile student project examples: Some interesting projects (Part 1) Some projects address the relationship between design and people’s behaviour in different situations, […]

9 June 2009
How designers can influence behavior

Robert Fabricant wrote about the role of the designer in behavioural change and describes three new design strategies: persuasion design, catalyst design and performance design. “Instead of aspiring to influence user behavior from a distance, we increasingly want the products we design to have more immediate impact through direct social engagement. Institutions that drive the […]

25 April 2009
Keeping it real: Interaction in the real world

The latest issue of Interfaces Magazine, a quarterly magazine published by Interaction, the specialist HCI group of the British Computer Society (BCS), is all devoted to interaction in the real world. Table of contents • View from the chair by Russell Beale • Preparations for HCI 2009 by Alan Blackwell • Interacting with Computers by […]

26 September 2008
Software that hacks your behaviour

I enjoyed this funny little article by Jasper van Kuijk on extremely persuasive software: We humans were not designed to work behind a computer all day. In fact we were not designed to be in the office all day. We find it hard to concentrate, only drink coffee, and don’t relax sufficiently. Here’s number of […]

4 September 2007
People regularly featured on this blog

In alphabetical order: A Marko Ahtisaari Ken Anderson B Nik Baerten Genevieve Bell Chris Bernard Tim Berners-Lee Ralf Beuker Nina Boesch Danah Boyd Stefana Broadbent Tyler Brûlé Bill Buxton C Jan Chipchase Hilary Cottam Mihaly Csikszentmihalyi Alistair Curtis D Uday Dandavate Liz Danzico Regine Debatty Paul Dourish E Jyri Engeström Richard Eisermann G Jesse James […]

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