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putting people first
by experientia

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

23 November 2007
Bob Jacobson reviews “Authenticity” by Gilmore and Pine

Jim Gilmore and Joe Pine, authors of the 1999 marketing classic, The Experience Economy: Work is Theater and Every Business a Stage, have just published a new book Authenticity: What Consumers Really Want (see also this post). In a review Bob Jacobson calls it “an important, simultaneously prescriptive and cautionary addition to the rapidly growing […]

6 November 2007
Bob Jacobson sees DUX 2007 conference as fundamentally off the mark

Bob Jacobson, design consultant and editor of the anthology Information Design (MIT Press, 1999), is on a roll these days. Today the focus of his provocative commentary is the DUX 2007 conference, which he thinks is “ideologically discomforting” and “fundamentally off the mark”. “The DUX 2007 conference begins today in Chicago. Thematically, content-wise, and in […]

5 November 2007
Bob Jacobson on ‘composing for experience’

Bob Jacobson, design consultant and editor of the anthology Information Design (MIT Press, 1999), was a keynote speaker last month at the 3rd International Conference on Information Design (ICID), Curitiba, Brazil. His talk which deals with “information design, user experience design, designing for experience, and the composition of memorable experiences” is simply excellent and very […]

13 September 2007
Bob Jacobson investigating the Danish design and innovation push
10 October 2006
Bob Jacobson on advertising and experience design

Bob Jacobson is one of the more thoughtful thinkers on experience design and the commentary he provides on his Total Experience blog is therefore frequently cited on Putting People First. Yesterday he analysed how the advertising profession has opened a more systematic approach to experience design. More in particular he looks at three initiatives: the […]

21 January 2010
Upcoming service design conference in Sweden

One of the projects funded by the Danish programme for user-driven innovation (English summary) is DESINOVA (see also this earlier post). DESINOVA’s purpose is to enhance innovation among service and trading companies using the methods of user-driven innovation and service design. DESINOVA develops competences for user-driven innovation in trade and service companies and in design […]

6 October 2007
Book: Everyday Engineering, by Andrew Burroughs, IDEO

Everyday Engineering: What Engineers See by Andrew Burroughs, IDEO Hardcover: 204 pages Publisher: Chronicle Books (September 6, 2007) Book page | Amazon page Abstract From soaring industrial structures to the humble manhole cover and streetlight, everything in the built environment is engineered. By observing the world we walk through every day—the often-overlooked details of buildings […]

4 September 2007
People regularly featured on this blog

In alphabetical order: A Marko Ahtisaari Ken Anderson B Nik Baerten Genevieve Bell Chris Bernard Tim Berners-Lee Ralf Beuker Nina Boesch Danah Boyd Stefana Broadbent Tyler Brûlé Bill Buxton C Jan Chipchase Hilary Cottam Mihaly Csikszentmihalyi Alistair Curtis D Uday Dandavate Liz Danzico Regine Debatty Paul Dourish E Jyri Engeström Richard Eisermann G Jesse James […]

18 July 2007
Describing the spiritual experience
18 March 2007
The Jan Chipchase controversy: corporate ethnography is “primitive”
17 January 2007
2-year course on design for retail experience at India’s National Institute of Design

“With new malls and retail outlets mushrooming all across [India], thanks to the retail boom, it’s no wonder then that the National Institute of Design (NID) has come up with a unique course called Design for Retail Experience“, writes Kumar Anand in the Ahmedabad section of expressindia.com. “While the four-semester course, beginning at the institute’s […]

12 December 2006
We need theories of experience design
22 September 2006
Mark Vanderbeeken interviewed on engageID
11 September 2006
Book review: Designing for Interaction
9 September 2006
Where to study experience design?
3 May 2006
Cellphone gaming lacks pull, report shows [The Washington Post]
3 May 2006
A thank you for all those nice words
20 February 2006
Designing the experience of Islam

Bob Jacobson is starting a new trend on his blog Total Experience. Rather than looking at precise commercial or institutional issues, he analyses broad social phenomena from the point of view of experience design, and hints at the possibility that there might be ways to design them better, even if they are complex and deeply […]

16 February 2006
The penumbra effect: designing the bird-flu crisis experience

Bob Jacobson just published a thoughtful reflection in his Total Experience blog on how experience design can help us becoming better prepared in dealing with a bird flu pandemic. “How we experience a potential crisis, a condition that by definition we haven’t experienced before (any of us, experts or laypersons), determines how we respond. This […]

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