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Daily insights on user experience, experience design and people-centred innovation,
by international UX consultancy Experientia.
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"tricia wang"

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

13 October 2015
Experientia report: Design for ageing gracefully

Design for Ageing Gracefully Rethinking Health and Wellness for the Elderly: Public Services Asian Insights & Design Innovation, DesignSingapore Council October 2015

29 September 2015
[Experientia book] Ethnography on elderly health and wellness

As we age, we increasingly depend on public services and the community for support. Well-designed public services can greatly affect the lives of the elderly and their experiences of healthcare. Experientia collaborated with DesignSingapore Council on understanding how the elderly interact with public services and how we can look towards improving their lives with design. […]

2 July 2015
Getting citizens involved in protecting fragile energy environments

A new project funded under the FP7 European Commission framework is getting citizens involved in testing new tools for reducing energy consumption during peak loads, in the hope that its pilot program will set the new state of the art for protecting locations with fragile electricity supplies. One of France’s most fragile regions The Provence-Alpes-Côte […]

5 May 2015
Experientia designer Dohun YuLuck Jang 유록 in Design 4 Disaster

Design 4 Disaster features an engaging illustrated safety manual for ship passengers, a personal project by Experientia designer Dohun YuLuck Jang 유록. After the Korean ferry accident last year, Yuluck (who is Korean) wanted to find a way to make safety manuals more interesting to read. He spent one year designing an interactive safety guide […]

16 March 2015
Better Health and Wellbeing: Giving the elderly in Singapore sparkling golden years

Invitation: sharing session, Singapore, 30 March 2015   What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare professionals do to help them keep active? What role can technology play in the elderly’s daily lives? Design consultants […]

1 January 2015
Happy Playful New Year
2 April 2015
Podcast interview with ethnographer Tricia Wang

In this week’s Radar Podcast episode, O’Reilly’s Roger Magoulas chatted with Tricia Wang, a global tech ethnographer and co-founder of PL Data, about how qualitative and quantitative data need to work together, reframing “data-driven decision making,” and building the ideal team.

11 February 2014
Tricia Wang’s PhD dissertation — Talking to Strangers: Chinese Youth and Social Media

Talking to Strangers: Chinese Youth and Social Media by Tricia Wang Doctor of Philosophy in Sociology, University of California, San Diego, 2013 Professor Richard Madsen, Chair Abstract The sudden availability of social media and open-market capitalism is creating new spaces in China that are shifting norms and behaviors in unexpected ways. This research investigates and […]

18 January 2014
Tricia Wang: The Conceit of Oracles (talk notes)

Sociologist and ethnographer Tricia Wang has posted the notes of “The Conceit of Oracles: How we ended up in a world in which quantitative data is more valued than qualitative data,” her inspiring and much appreciated opening keynote at the EPIC Conference in London, which she describes as “a conference for people who care deeply […]

12 July 2012
Field notes from global tech ethnographer Tricia Wang

A sociologist, ethnographer, and corporate consultant who studies global technology use among migrants, low-income people, youth, and others on society’s fringes, Wang has worked for the past several years in China. Since 2005, she’s crisscrossed the country–often riding the rails–observing the impact of digital technology on the lives of rural workers migrating into the cities, […]

18 April 2012
Tricia Wang on the geography of trust in social networks (video)

Tricia Wang is a cultural sociologist interested in understanding how people use digital tools in their day to day lives. In her talk at the Lift 12 conference, she focuses on a story you may have heard of, concerning a student who ended up making international headlines for throwing shoes at the architect of China’s […]

14 February 2014
Interview with man at the heart of Facebook ethnography kerfuffle

Tricia Wang interviewed Daniel Miller, the anthropologist at the heart of the Facebook ethnography kerfuffle, and published the transcript on EthnographyMatters. Dr. Daniel Miller (@dannyanth) is Professor of Material Culture at the Department of Anthropology University College London and a Fellow of the British Academy. As an anthropologist he has contributed foundational theoretical and empirical […]

18 January 2014
Interview with Leisa Reichelt, Head of User Research at UK Government Digital Services

Tricia Wang (see also previous post) just published her interview with Leisa Reichelt, Head of User Research at UK Government Digital Services. Tricia introduced it with a kind reference to me (thank you!): “>We are excited to interview Leisa Reichelt (@leisa) for our January EPIC theme at Ethnography Matters.  I met Leisa at EPIC 2103 in London […]

20 November 2013
Teens in the digital age

Two talks on teens in the digital age: The App Generation: identity, intimacy and imagination in the digital era (video – 21:18) Talk at The RSA, London, UK – October 2, 2013 Today’s young people have grown up almost totally immersed in digital media. But have we really begun to take full stock of the […]

16 September 2013
Experientia and Intel present at EPIC 2013 in London

EPIC 2013, the conference on “ethnographic praxis in industry”, kicked off in London today, with experts from around the world gathering for the three-day conference exploring ethnographic investigations and principles in the study of human behavior as they are applied in business settings. This (Monday) afternoon, Experientia will give a joint presentation with Intel, titled […]

6 September 2013
Selected videos from “The Conference” in Sweden

Media Evolution The Conference is an international conference organized annually in Malmö, Sweden. The event focuses on factors that are affecting our society, with a media industry angle to it, exploring who sets the agenda, what changes the playing field and how we all can shape society from now on. The main themes are “Human […]

6 June 2013
Experientia presentation at EPIC London

EPIC, the premier international gathering on the current and future practice of ethnography in the business world, just announced the program of its upcoming conference in London (15-18 September) and Experientia is proud to announce that it will be presenting a paper on Monday 16 September. The paper is entitled “The changing face of healthcare. […]

24 May 2013
Big Data needs Thick Data

In the wake of Big Data, ethnographers can offer thick data, says Tricia Wang. In the face of the derisive mention of “anecdotes”, we ought to stand up to defend the value of stories. “Lacking the conceptual words to quickly position the value of ethnographic work in the context of Big Data, I have begun, […]

3 April 2013
EthnographyMatters on combining qualitative and quantitative data (edition by Nicolas Nova)

The April 2013 EthnographyMatters edition is edited by Nicolas Nova, consultant and researcher at the Near Future Laboratory, and is about combining qualitative and quantitative data. In his introduction, Nova writes: “While ethnography generally draws on qualitative data, it does not not mean that quantitative approaches shouldn’t be employed in the research process. Combining the […]

12 December 2012
On Digital Ethnography: mapping as a mode of data discovery

While digital ethnography is an established field within ethnography, we don’t often hear of ethnographers building digital tools to conduct their fieldwork. Wendy Hsu wants to change that. In the first of her four-part guest post series on Tricia Wang’s Ethnography Matters, she showed how ethnographers can use software, and even build their own software, […]

13 November 2012
Nicolas Nova interviewed on Ethnography Matters

The people from Ethnography Matters, an ethnography group blog that is celebrating its first year anniversary today, interviewed their new regular contributor Nicolas Nova. He joins the all-woman team of Tricia Wang, Heather Ford, Rachelle Annechino, and Jenna Burrell. Nicolas teaches at the Geneva University of Arts and Design, works closely with design and corporate […]

5 November 2012
Building software to conduct ethnographic research of online communities

While digital ethnography is an established field within ethnography, we don’t often hear of ethnographers building digital tools to conduct their fieldwork. Wendy Hsu wants to change that. In the first of her three-part guest post series on Tricia Wang’s Ethnography Matters, she shows how ethnographers can use software, and even build their own software, […]

21 September 2012
Can ethnography save enterprise social networking?

In this guest post for Ethnography Matters, Mike Gotta from Cisco Systems, makes the case for bringing the human back into enterprise software design and development, starting out with enterprise social networking (ESN). The introduction to the post is by ethnographer Tricia Wang. “One of the biggest problems with ESN’s right now is that developers […]

1 September 2012
John Payne on his Occupy Wall Street ethnography

A few weeks ago, Tricia Wang asked John Payne, a principal of Moment, to write a guest post on Ethnography Matters about his ethnographic field work on Occupy Wall Street. John had facilitated a 2 and half day course of ethnographic fieldwork on Occupy for designers and blogged a series of 3 very thoughtful posts […]

1 May 2012
A retrospective of talks given by ethnographers at Lift Conference since 2006

Of all the conferences that are dedicated to discussions on technology and society, there’s one that has continued to consistently curate an amazing line of up speakers while maintaining an intimate environment for meaningful exchanges without any elitist barriers to participation – Lift, writes Tricia Wang. After her talk at Lift 2012, Wang had a […]

3 February 2012
Ethnography of mobile phone use in remote Mexican village

Tricia Wang of UCSD’s Department of Sociology and Barry Brown of the Mobile Life VINN Excellence Center Stockholm presented the paper “Ethnography of the telephone: Changing uses of communication technology in village life” at MobileHCI 2011. Abstract While mobile HCI has encompassed a range of devices and systems, telephone calls on cellphones remain the most […]

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