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"roger martin"
Daily insights on user experience, experience design and people-centred innovation,
by international UX consultancy Experientia.
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"roger martin"

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

5 May 2015
Experientia designer Dohun YuLuck Jang 유록 in Design 4 Disaster

Design 4 Disaster features an engaging illustrated safety manual for ship passengers, a personal project by Experientia designer Dohun YuLuck Jang 유록. After the Korean ferry accident last year, Yuluck (who is Korean) wanted to find a way to make safety manuals more interesting to read. He spent one year designing an interactive safety guide […]

16 March 2015
Better Health and Wellbeing: Giving the elderly in Singapore sparkling golden years

Invitation: sharing session, Singapore, 30 March 2015   What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare professionals do to help them keep active? What role can technology play in the elderly’s daily lives? Design consultants […]

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

3 December 2009
Roger Martin about design thinking (video)

In this video of Make/Think, the recent AIGA Design Conference, Roger Martin, dean of the Joseph L. Rotman School of Management at the University of Toronto, makes the case that businesses can do a better job of innovating if they embrace design thinking. He examines how companies can combine analysis and intuition to transform themselves […]

19 May 2006
Roger Martin on designing decisions

In this interview, Roger Martin, dean of the Rotman School of Management (the University of Toronto’s business school) explains why managers need to learn how to think like designers, and why all design is really decision design. The interview was published on the website of Strategy 06, the IIT Institute of Design’s Strategy Conference that […]

20 September 2011
Transform Conference at Mayo Clinic (videos)

A week ago Mayo Clinic — the world’s largest and first integrated nonprofit medical practice — hosted the Transform symposium in Rochester, Minn., USA. The event focused on innovations and designing solutions to transform the experience and delivery of health care. Videos of most of presentations are now online. Speakers are listed here in the […]

25 October 2010
Rotman Magazine: It’s Complicated

Five articles in the current issue of Rotman Magazine, the high-level and thoughtful publication of the Roger Martin-led Rotman School of Management in Toronto, Canada, are definitely worth exploring: Donald Sull on stubborn mental maps (pdf) The London Business School professor and author talks about stubborn mental maps and the ‘upside’ of turbulence. Dan Ariely […]

11 April 2010
Interactions Magazine – March/April 2010 issue

The latest issue of Interactions Magazine is about a new intellectualism of design, write co-editors Richard Anderson and Jon Kolko: one that embraces discourse, dialogue, systems thinking, and the larger role of designers in shaping culture. Here are the articles available for free online: interactions: exploring aspects of design thinking Richard Anderson, Jon Kolko Popular […]

26 March 2010
What does ethnography give you that statistics don’t?

Qualitative, and especially observational or ethnographic, research enables us to delve much more deeply into the relationship between our firm and its product/service and the customer, argues Roger Martin, dean of the Rotman School of Management at the University of Toronto, in the Harvard Business Review. “Because we aren’t obsessed about adding all the responses […]

25 April 2008
Down with innovation

Rick Poynor, a writer and critic based in London specializing in visual culture, wrote a provocative essay (published in I.D. Magazine), tackling contemporary indulgence with design thinking and innovation: Design is now so important, it seems, that designers can no longer be trusted with it, and to make it absolutely clear that control has moved […]

12 December 2007
“Designing in hostile territory”

Interactions Magazine seems to be heading into an exciting direction under its new editors-in-chief Richard Anderson and Jon Kolko. The new byline (“experience – people – technology”) is already a mission statement in itself, especially since the magazine is published by ACM, which stands for “Association for Computing Machinery”. In the very first issue that […]

4 September 2007
People regularly featured on this blog

In alphabetical order: A Marko Ahtisaari Ken Anderson B Nik Baerten Genevieve Bell Chris Bernard Tim Berners-Lee Ralf Beuker Nina Boesch Danah Boyd Stefana Broadbent Tyler Brûlé Bill Buxton C Jan Chipchase Hilary Cottam Mihaly Csikszentmihalyi Alistair Curtis D Uday Dandavate Liz Danzico Regine Debatty Paul Dourish E Jyri Engeström Richard Eisermann G Jesse James […]

10 June 2007
Videos available of the IIT Institute of Design Strategy Conference
10 May 2006
Rotman Magazine on the Creative Age
1 May 2006
Innovation and creativity workshops at Davos World Economic Forum

Somewhat belatedly, I discovered John Thornhill’s summaries (published in the Financial Times) of the CEO workshops at January’s Davos World Economic Forum. Building a culture of innovation “The participants in this workshop [were] asked to apply design thinking to a practical problem: design a new company that encourages collaborative and creative thinking and makes its […]

15 November 2005
Embedding design into business

“Embedding design into business” is the title of a long article by Roger Martin, dean of the Joseph L. Rotman School of Management in Toronto, Canada, that just appeared in the School’s magazine. “Firms everywhere are realising they can jump-start growth by becoming more design-oriented. But to generate meaningful benefits from design, they will first […]

29 July 2005
Business Week special issue on creativity

Get creative! The Knowledge Economy as we know it is being eclipsed by something new — call it the Creativity Economy. Even as policymakers and pundits wring their hands over the outsourcing of engineering, software writing, accounting, and myriad other high-tech, high-end service jobs — not to mention the move of manufacturing to Asia — […]

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