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"ken anderson"
putting people first
by experientia

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

2 March 2015
Ethnographic research increasingly informing business strategy

Corporate ethnography isn’t just for innovation anymore. It’s central to gaining a full understanding of your customers and the business itself, writes Ken Anderson, anthropologist at Intel Research, in the Harvard Business Review. The ethnographic work at his company and other firms now informs functions such as strategy and long-range planning. “By understanding how people […]

5 March 2014
De l’importance de l’ethnographie appliquée aux technologies

For once a post in French! Hubert Guillaud of InternetActu describes some examples – mostly from the recent EPIC conference – of the great contribution of ethnography in focusing our gaze on real life practices, in pointing out that what technologists do not see, and in explaining how the strictly technological gaze often fails. [“Le […]

26 May 2013
For consumers, an ‘Open Data’ society is a misnomer

Despite all the hoopla about an “open data” society, many consumers are being kept in the dark, writes Natasha Singer in The New York Times. “A few companies are challenging the norm of corporate data hoarding by actually sharing some information with the customers who generate it — and offering tools to put it to […]

19 October 2012
EPIC conference videos online

Most of the videos of this week’s EPIC Conference, hosted by the Savannah College of Art and Design [SCAD], are now online. EPIC, which stands for Ethnographic Praxis in Industry Conference, promotes the use of ethnographic investigations and principles in the study of human behavior as they are applied in business settings. The theme of […]

20 June 2011
Book: ethnography and the corporate encounter

Ethnography and The Corporate Encounter Reflections on Research in and of Corporations Edited by Melissa Cefkin Berghahn Books 2010, 262 pages Businesses and other organizations are increasingly hiring anthropologists and other ethnographically-oriented social scientists as employees, consultants, and advisors. The nature of such work, as described in this volume, raises crucial questions about potential implications […]

12 December 2009
Book: Ethnography and the Corporate Encounter

Ethnography and the Corporate Encounter Reflections on Research in and of Corporations Edited by Melissa Cefkin Berghahn Books (July 2009) Hardcover, 253 pages Businesses and other organizations are increasingly hiring anthropologists and other ethnographically-oriented social scientists as employees, consultants, and advisors. The nature of such work, as described in this volume, raises crucial questions about […]

25 June 2009
Book: Ethnography and the Corporate Encounter

Ethnography and the Corporate Encounter: Reflections on Research in and of Corporations Edited by Melissa Cefkin Berghahn Books, July 2009 262 pages Abstract Businesses and other organizations are increasingly hiring anthropologists and other ethnographically-oriented social scientists as employees, consultants, and advisors. The nature of such work, as described in this volume, raises crucial questions about […]

9 May 2009
Design and ethnography at a ubiquitous computing conference

One of the sessions at UbiComp 2008, the Tenth International Conference on Ubiquitous computing (Seoul, Korea), was devoted to design and ethnography. The four papers are all in the proceedings, but (except for the first one) you will need an ACM membership to download them. The Heterogenous Home * Ryan Aipperspach, University of California, Berkeley […]

23 February 2009
Ethnographic research: a key to strategy

Ken Anderson, a senior researcher and anthropologist at Intel, wrote a short article for the Harvard Business Review on the importance of corporate ethnography: “Corporate ethnography isn’t just for innovation anymore. It’s central to gaining a full understanding of your customers and the business itself. The ethnographic work at my company, Intel, and other firms […]

3 February 2009
Book: The Reconstruction of Space and Time: Mobile Communication Practices

The Reconstruction of Space and Time: Mobile Communication Practices By Rich Ling, Scott Campbell (editors) Published by Transaction Publishers, 2008 ISBN 141280809X, 9781412808095 304 pages Google preview Summary One of the most significant and obvious examples of how mobile communication influences our understanding of time and space is how we coordinate with one another. Mobile […]

1 December 2007
Intel’s Essential Computing vision

From Intel’s Essential Computing website: Intel Research’s over-arching vision for the future is evolving from one of proactive computing to one of Essential Computing. Over the years, we’ve been part of a steady evolution moving computing from the machine room out into people’s workplaces and into their daily lives. As this transformation continues, we will […]

4 September 2007
People regularly featured on this blog

In alphabetical order: A Marko Ahtisaari Ken Anderson B Nik Baerten Genevieve Bell Chris Bernard Tim Berners-Lee Ralf Beuker Nina Boesch Danah Boyd Stefana Broadbent Tyler Brûlé Bill Buxton C Jan Chipchase Hilary Cottam Mihaly Csikszentmihalyi Alistair Curtis D Uday Dandavate Liz Danzico Regine Debatty Paul Dourish E Jyri Engeström Richard Eisermann G Jesse James […]

25 August 2007
Mobility is cultural, not just functional
28 June 2007
Portable objects in three global cities: the personalisation of urban places
23 January 2007
Catching the Bus: Studying People and Practices at Intel
18 February 2006
The rise of ethnography at Intel

The company at the heart of the machine is trying harder to get into the heads of its users. In the latest MRWho, MrWeb’s Michael Kenyon talked to Ken Anderson, Manager of People and Practice Research at Intel and one of the company’s small but growing band of ethnographers. Intel currently employs the largest number […]

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