by experientia
Search result for:
"donald norman"
Daily insights on user experience, experience
design and people-centred innovation Audience
Search result(21) for:
"donald norman"
putting people first
by experientia

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

25 October 2014
Experientia president to speak at User Friendly 2014 in China

Experientia president Michele Visciola is one of the keynote speakers at User Friendly 2014, the annual user experience conference of UXPA China, to be held in Wuxi, China, 13 to 16 November. The theme of the 11th conference is the “new era of the experience economy,” thus underlining the importance of transferring UX concepts and […]

5 February 2011
Core77 book review: Living with Complexity, by Donald Norman

The same Robert Blinn who reviewed Jon Kolko’s new book (see previous post), also wrote a review on Core77 on the latest book by Donald Norman: Living with Complexity (also reviewed on Putting People First in December 2010). “While his book doesn’t exactly provide hard and fast rules for taming complexity, it does a very […]

7 October 2010
Donald Norman on design without designers

In his latest Core77 contribution, the acclaimed Donald Norman reflects on the role of testing versus creativity in design and innovation. “There is a trend to eliminate designers. Who needs them when we can simply test our way to success? The excitement of powerful, captivating design is defined as irrelevant. Worse, the nature of design […]

10 December 2009
Latest Donald Norman essay started a big debate

Donald Norman ‘s recent essay Technology First, Needs Last, in which he argues that “design research is great when it comes to improving existing product categories but essentially useless when it comes to new, innovative breakthroughs,” has started a big discussion. Steve Portigal started the debate with a piece which intends to “to reframe rather […]

5 December 2009
The dignity and courage of Donald Norman

There is true dignity in the continuous engagement of Donald Norman, the Nestor of the user experience community, as well as courage is his willingness to question some of his (and our) profound beliefs. In short, Don — in defiance of his age (Don was born on Christmas day in 1935) — keeps on pushing […]

2 October 2009
Donald Norman on co-creation as a “transmedia” design challenge

Donald Norman recently gave a keynote address at the “21st Century Transmedia Innovation Symposium” in Seoul, Korea. “Normal dictionaries do not have the word ‘transmedia,’” he says, “but Wikipedia does. That definition introduced me to many other words that neither I nor my dictionaries had never before heard (for example, narratological). Strange jargon aside, I […]

22 September 2009
Interfaces Magazine interviews Donald Norman

The latest issue of Interfaces Magazine, a quarterly magazine published by Interaction, the specialist HCI group of the British Computer Society (BCS), contains a lengthy interview with Donald Norman: “Long live the body, the physical world, reality. The world of computers led to an unfortunate diversion away from reality to the confining sterility of screens […]

2 September 2009
Donald Norman on products as services and experiences

Donald Norman’s latest column for Interactions Magazine explores systems thinking and service design. “A product is actually a service. Although the designer, manufacturer, distributer, and seller may think it is a product, to the buyer, it offers a valuable service. The easiest example is the automatic teller machine (ATM), or as many people think of […]

20 November 2008
Recent Donald Norman writings

Donald Norman has posted a number of columns/essays on his blog: People are from earth, machines are from outer space [Interactions 2008 column] People are from earth. Machines are from outer space. I don’t know what kind of manners they teach in outer space, but if machines are going to live here in our world, […]

23 October 2008
Donald Norman on the design of future things

On April 23, Donald Norman gave a talk at the IIT Institute of Design in Chicago on the “Design of Future Things”. A few weeks ago Jeff Howard published a transcript of this talk. Video (678 mb) and audio (64 mb) are also available. Don Norman is a professor emeritus of cognitive science at UC […]

24 August 2008
Donald Norman’s new book on sociable design

Donald Norman has just posted a few excerpts from his draft book manuscript tentatively entitled “Sociable Design” for comments and reactions. Introduction Whether designing the rooftop of a building or the rear end of a home or business appliance, sociable design considers how the design will impact everyone: not just the one, intended person standing […]

11 March 2008
The 37signals vs Donald Norman controversy

There is an interesting controversy going on between 37signals and Donald Norman. It all started with a four-page article in the March 2008 issue of Wired Magazine about 37signals, the company that helped develop much of the software that has enabled Web 2.0, including Ruby on Rails, that was used to create podcasting service Odeo […]

27 February 2008
Donald Norman in Torino, Italy on 15 March

Donald Norman is probably one of the most prominent guests at the upcoming Piemonte Share Festival, curated by Bruce Sterling. Norman will be part of a panel on Saturday afternoon 15 March entitled “Manufacturing Future Designs”. The many conferences of the festival are delving into all kinds of variations of the overall “manufacturing” theme: Manufacturing […]

27 November 2007
Two more interviews with Donald Norman

Now that Donald Norman‘s new book, The Design of Future Things, has been published, the man is on a book tour and interviews with him are popping up left and right. After a first one on Core77 (see also this post), Norman is now also in the Inquirer and on CNET News. The Inquirer, a […]

23 November 2007
Interview with Donald Norman on Core77

Donald Norman‘s shining career began with a post at Harvard and then the University of California, San Diego, where his interests in psychology turned toward cognitive science. As one of the founders of that field, he eventually shifted his energies toward the relationship between user cognition and (computing) technology, which led to executive positions at […]

22 September 2007
Donald Norman on the importance of unmet needs
19 February 2007
Donald Norman’s new book: “The Design of Future Things”
2 December 2006
Donald Norman on the design of future things
13 April 2006
Donald Norman on emotionally-centred design
4 March 2006
Donald Norman awarded Benjamin Franklin medal for his work on user-centred design

Donald A. Norman of Northwestern University and the Nielsen Norman Group will be awarded the 2006 Benjamin Franklin Medal in Computer and Cognitive Science “for the development of the field of user-centered design, which utilizes our understanding of how people think to develop technologies designed to be easily usable”. This was announced this Wednesday by […]

Show more articles