30 August 2007

INDEX: 2007 magazine and website on user-centered design and innovation

Be the first to share

INDEX: 2007 sub theme magazine
User-centered Design & Innovation is the sub-theme of INDEX: 2007, a series of events currently taking place in Copenhagen, Denmark.

The theme is thoroughly examined during the Copenhagen Prelude Conference, the INDEX:|Aiga Aspen Design Summit and INDEX: SUMMER CAMP, as well as in the INDEX: publications.

An entire magazine is dedicated to this INDEX: 2007. You can download it here (pdf, 2.2 mb, 30 pages).

The general history and thinking behind User-centered Design & Innovation is introduced and juxtaposed against three different approaches that enable the reader to gain insight into the needs of users: The anthropology approach, the lead users approach and mass customisation, all three followed by instructive cases. In addition, user insight’s influence on the design of business models, services and strategies are explored.

In two interviews, Director at FORA and Chairman of INDEX: Jørgen Rosted sees User-centered Design & Innovation from a Danish perspective, and INDEX: Program Director Lise Vejse Klint explains how the 2007 sub theme fits into INDEX:’s main focus, Design to Improve Life.

The INDEX: knowledge base gives further insight on user-centered design themes. The INDEX: knowledge team has been down them all and has so far pinpointed 5 methods and 2 issues beyond traditional product design in the international landscape of design:

Introduction to user-centered design & innovation
User-centered design & innovation does not begin with the user; it begins with a vision: to offer better solutions to the market and thus have a better chance at success.

Lead users
A Lead User faces needs that will be general for a wider population in time – but faces them months or even years before the rest of the population encounters them. Typically Lead Users therefore expect to benefit significantly by obtaining a solution to those needs. Lead Users can also be users of a given technology in adjacent industries, facing the same or similar problems, and therefore can be able to deliver technological solutions earlier. Lead Users are valuable in early determining future trends.

Strategic Design
Strategic design sets a direction or profoundly reconfigures a client’s business to align them more closely with their markets. An acquisition or sell-off, creation of a new business, redesign of core business processes around customer segments, entry into new countries – these are all strategic decisions.

Anthropology
Anthropology has gained a new relevance as human factors are recognized as increasingly important in design. Anthropologists, ethnographers and their like have entered a role of great importance to innovation and design as the role of the designer is divided into more specialized fractions. Using an anthropological approach is crucial to reveal tacit needs of the consumer.

Mass Customisation
Mass customisation is a way of generating extra value by being flexible to customers, and at the same time keeping within manufacturing capability. Mass Customisation is introduced at a relatively late stage in the design process.

Business model design
To engage the users early on is time consuming and often expensive as it is a premium cost to the in-house design and R&D departments, but to introduce the users at a late stage, can be even more expensive as significant changes perhaps need to be made, or perhaps there is no real interest in the innovation made. Making your entire business model user-centered can be a way of streamlining operations.

Service design
Users cannot fail to notice if the service has been poorly designed. Perhaps even more than other kinds of design, service design really need to be user-centered.

Be the first to share
4 July 2015
Videos online of KISD service design conference
On May 18th 2015 the Köln International School of Design (KISD) in Germany hosted the conference "Service Design – Redefining the Meaning of Design". Designers, companies and scientists shared insights on theory and practice of Service …
2 July 2015
Getting citizens involved in protecting fragile energy environments
A new project funded under the FP7 European Commission framework is getting citizens involved in testing new tools for reducing energy consumption during peak loads, in the hope that its pilot program will set the …
2 July 2015
Wells Fargo bank uses ethnographic research to design a better customer experience
During a Speaker Spotlight Q&A at Forrester’s CXNYC 2015 conference for customer experience professionals, Mark McCormick, Wells Fargo’s Head of Wholesale User Experience, talked about how past customer experiences shape consumer behaviors and how understanding …
2 July 2015
Interview with HTC’s head designer on experience design
Drew Bamford is the person responsible for making the ITC's experience design – how the company's devices feel and work like 'HTC phones' rather than just another Android handset. HTC's head designer's purvue is focused on …
1 July 2015
[Book] Drawing Energy
Drawing Energy: Exploring perceptions of the invisible Authors: Flora Bowden, Dan Lockton, Rama Gheerawo and Clare Brass. Editor: Rama Gheerawo. Royal College of Art, London, 2015 Free download - Free printed copy Abstract Drawing Energy describes a drawing-based research project …
27 June 2015
Designing for behavior as the critical path for patient engagement
Forget about features, design behaviors. Tying strategic behavior design to engagement outcomes will lead to more pratical and digitally relevant solutions, writes behavioral scientist Steph Habif in a conversation piece on the website of Prescribe …
19 June 2015
Nesta report and case studies on people-centred smart cities
For smart cities to reach their full potential, they need to focus on the citizens living in them, not just technology, write researchers Tom Saunders and Peter Baeck of Nesta, the UK innovation charity Traditionally, smart …
13 June 2015
[Book] Designing Connected Products
Designing Connected Products: UX for the Consumer Internet of Things By Claire Rowland, Elizabeth Goodman, Martin Charlier, Ann Light, Alfred Lui O'Reilly Media, May 2015 726 pages [Amazon link] Abstract Networked thermostats, fitness monitors, and door locks show that the Internet …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

2 July 2015
Getting citizens involved in protecting fragile energy environments

A new project funded under the FP7 European Commission framework is getting citizens involved in testing new tools for reducing energy consumption during peak loads, in the hope that its pilot program will set the new state of the art for protecting locations with fragile electricity supplies. One of France’s most fragile regions The Provence-Alpes-Côte […]

5 May 2015
Experientia designer Dohun YuLuck Jang 유록 in Design 4 Disaster

Design 4 Disaster features an engaging illustrated safety manual for ship passengers, a personal project by Experientia designer Dohun YuLuck Jang 유록. After the Korean ferry accident last year, Yuluck (who is Korean) wanted to find a way to make safety manuals more interesting to read. He spent one year designing an interactive safety guide […]

16 March 2015
Better Health and Wellbeing: Giving the elderly in Singapore sparkling golden years

Invitation: sharing session, Singapore, 30 March 2015   What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare professionals do to help them keep active? What role can technology play in the elderly’s daily lives? Design consultants […]

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

See all articles