putting people first

by experientia
by experientia
29 September 2010

In study, children cite appeal of digital reading

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putting people first
by experientia

Scholastic
Many children want to read books on digital devices, while parents worry that technology will distract young bookworms, according to a survey by the publisher Scholastic. The New York Times reports:

“Many children want to read books on digital devices and would read for fun more frequently if they could obtain e-books. But even if they had that access, two-thirds of them would not want to give up their traditional print books.

These are a few of the findings in a study being released on Wednesday by Scholastic, the American publisher of the Harry Potter books and the “Hunger Games” trilogy.

The report set out to explore the attitudes and behaviors of parents and children toward reading books for fun in a digital age. Scholastic surveyed more than 2,000 children ages 6 to 17, and their parents, in the spring.”

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We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

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