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If any single business theme emerged from the 22 sessions on innovation at Davos, it is that CEOs realize that their current corporate organizations and cultures need to be dramatically changed, and that new people with new skills have to be hired.

This was brought home to hundreds of senior corporate managers at Davos when they went through a series of six CEO workshops designed to get them to think and act creatively. The workshops were set up to show business leaders how to design new processes, systems, and products by taking on new creative capabilities. In short, it pushed CEOs to personally try to “operationalize” innovation, and in doing so, showed them how hard it is to get it right.

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