1 March 2013

In a world of connected devices, focus on what they do

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Stacey Higginbotham reports on a the GigaOM Internet of things meetup in San Francisco a few days ago:

“All of the participants agreed that the connected device wasn’t the product; the service was. Ideally, the Internet of things should fade into the background; what matters is what it allows people to do.” […]

“The other design factors people must take into consideration are that these are not devices made for the screen, but devices that need to be integrated into everyday life, according to Roberto Tagliabue, executive director and software designer at Jawbone. It’s also important to think about the difference between a service and an app that might hope to have the user’s full attention.

“Ask when and how we can be relevant to the user,” Tagliabue said. “It’s not about their full attention, but now, how we can improve their life.”

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