putting people first

by experientia
by experientia
5 April 2012

Imperialist Tendencies, Part 2: A Backgrounder for Corporate Design Research

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putting people first
by experientia

Jan Chipchase, Frog Design’s Executive Creative Director for Global Insights, continues his argumentation on the importance of corporate design research.

After a somewhat confusing introduction (it’s very much for insiders), Chipchase focuses on the core issue: a backgrounder on the role of design research / ethnography and some of the nuances of the approach “that make the process one that is rewarding for the individuals concerned, their communities, our teams that conduct the research and employer, and ultimately the client.”

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> Read also this interview with Chipchase in The Hindu

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We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

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