putting people first

by experientia
by experientia
23 June 2010

IKEA’s Playreport

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putting people first
by experientia

Playreport
Playreport is a global research project on children, families and play, initiated by IKEA.

The company conducted 11,000 interviews in 25 countries, and spoke to 8,000 parents and 3,000 children aged 7-12. It is therefore, according to IKEA, the largest global research project ever conducted on parenting, children and the state of play around the world.

The Playreport lives on on Ikea’s Facebook page, which invites experts and parents around the globe to join in the conversation in order to increase awareness and discussion about the value of play for kids.

Download the international summary of the Playreport (pdf)

(Via Creativity Online)

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We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

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