Rotman_healthcare
The Winter 2006 issue of the magazine of the Rotman School of Management is devoted to healthcare and features a four page article by IDEO’s Peter Coughlin and Ilya Prokopoff.

The article, entitled “Managing Change, By Design”, discusses three design tools for creating ‘futures’ based on the one thing that seems to remain relatively stable, even in times of great change: human behaviour.

They argue that coupling design-process experts with business-content experts creates a capacity to envision and realise futures that are both desirable for stakeholders and viable for organisations.

Last year’s winter issue of the same magazine was devoted to experiences, memorable events that engage customers in an inherently personal way.

Download Winter 2006 issue on healthcare (pdf, 7.1 mb, 116 pages)
Download Winter 2005 issue on experience (pdf, 10.4 mb, 100 pages)

(via John Morales of the Lucile Packard Children’s Hospital at Stanford)