“IDEO Labs is a place where we can share bits of what we’re working on, talk about cool techniques and share our excitement over the tools that help us create.
Ringing new ideas to life is an essential part of what we do. The first versions are usually rough. They’re early proofs of the concepts, ways of helping us explore, learn, and think. Usually they’re not very pretty. They’re not finished products, after all, but prototypes of what could be.
Most of the time those prototypes don’t get shown to anyone but the client who hired us. But sometimes we do stuff that we can share, and we’ve created this blog to do just that.
It’s also a place where we hope conversations will take place. If you see something you like, leave a comment and let us know. Point us to an even cooler version of whatever it is we’re so jazzed about. Toss in an idea. Ask a ‘what if’…”
In this personal blog, the company’s CEO Tim Brown elaborates on his recent Harvard Business Review article – a place therefore to share ideas and have a discussion in preparation of a book he is writing on the subject.
Bruce Nussbaum of Business Week really likes the blog because “it delves deeply into the evolving field of design thinking”, because Tim “is embracing design and design thinking to raise the economic standing of people at the bottom of the pyramid”, and because it’s well designed.