Identity management manifesto In March this year Trendbuero, the consultancy “for social change”, organised its 13th Trend Day. The topic was “Identity Management – Recognition replaces attention”, with speakers such as Richard Florida, Willem Velthoven of Mediamatic, Norbert Bolz (BANG-Design), Hartmut Esslinger of frog design, and Dick Hardt of identity 2.0.

The organizers have synthesised the interviews with experts worldwide (including the author of this blog), the presentations of the speakers and the results of a workshop into an extensive manifesto (SlideShare, PowerPoint, PDF) that is worth reading.

The paper argues that today’s “attention economy” will be succeeded by a “recognition economy,” in which opportunities for design will continue to increase: “Compulsory self-responsibility will force consumers to optimize their self. This self will call for deliberate decisions and new orientation frames. Identity will become a management assignment. Recognition will become the new key quantity.” The result is what the authors call “Egonomics – an economy geared to the own self.” Egonomics comprises of the following pillars: Body: Healthstyle; Security: Authentification; Relationships: Connectivity; Recognition: Reputation; Self-actualization: Creativity.

(written in part with input from CNet article)