putting people first

by experientia
by experientia
23 April 2008

IBM launches mobile web initiative aimed at emerging markets

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putting people first
by experientia

IBM
IBM press release:

At the 10th anniversary commemoration of IBM’s India Research Lab, the company this week unveiled a new initiative to bring even more features and functions to mobile devices as they continue to rival the PC as the primary tool for Web-based business, education, communication, entertainment and more.

The new IBM Research program will entail a number of efforts to bring simple, easy-to-use services to the millions of people in the world who have bypassed using the personal computer as their primary method of accessing technology, and are instead using their mobile phone to access the web, conduct financial transactions, entertain themselves, shop and more.

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We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

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