This past week featured a worldwide experiment conducted via a mobile app: The Human Face of Big Data. On September 26, 2012, Against All Odds Productions launched a smartphone and tablet app. With it, users could map their daily footprint through GPS, share a picture of what brings them luck, and get a glimpse into the one thing people want to experience during their lifetime. Why was this done?
Rick Smolan believes in the concept of “big data”, the idea that it is possible to analytically process massive amounts of data in order to derive insights into problems facing the world. Without most people even realizing it, your smartphone is collecting a lot of data on a daily basis. Where you have been. Who you have been calling. What businesses do you like. Most of this data is used for marketing or discarded after temporary usage by your apps. But what if this data could be harnessed?
The Human Face of Big Data app allows volunteers to provide demographic information through a series of questions. Then, through the rest of the week, the smartphone’s sensors were keeping a log of how far people traveled, how fast, and where they were going. While this may mostly be interesting to social scientists, Smolan is doing this to show just how much information people are already sharing passively. He believes that big data will have a more transforming effect than the internet itself.
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Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]
Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.
Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]
Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]
In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]