7 April 2006

HP targets “next billion customers” with technologies for growing economies

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HP gesture-based keyboard
HP yesterday announced new technologies, created by researchers in HP Labs India, which are designed to help grow opportunities in rapidly expanding economies.

The technologies, which primarily focus on India but also address markets in China, Russia and Brazil, are designed to adapt to the needs of non-Western languages, unique infrastructures, and indigenous cultures and customs.

“Our goal is to help our customers around the world by improving access to information and communications technologies that best suit their needs and the needs of their economies and societies,” said Dick Lampman, HP senior vice president, research, and director, HP Labs. “We believe this will create opportunities for HP to access its next billion customers.”

Read press release | backgrounder | story (San Francisco Chronicle)

Eric Kintz, HP’s vice president of global marketing strategy and excellence, just contacted me to alert us to a follow-up story he wrote on this matter.

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