9 August 2008

HP Labs ponders grabbing attention in the age of social computing

Be the first to share

HP Labs
According to the Register, HP Labs is hard at work figuring how to harvest the collective intelligence of groups arising from “web 2.0″ and turn it into a profit.

In a short article, the Register reports on an update that Bernardo Huberman, a senior fellow and director of the Social Computing Lab at HP Labs, gave to a room of journalists yesterday on what the group has been doing.

One of the topics of research was on how a web site can more effectively present its content.

“After studying about 1,000 digg.com news stories, HP said the team was able to make a mathematical model to predict how long it takes for the popularity and novelty of an article to die off and disappear from the front page. […]

Huberman said their model suggests that arranging a web site so that new and novel items are most prominently displayed is generally more effective at attracting clicks than prioritizing based on its popularity.

HP said it tried the process on its own web site to select which items are recommended to customers. Preliminary results, according to HP researchers, showed a 30 per cent increase in the attach rate of sales.”

Interestingly, the researchers also found that “user recommendations generally yield surprisingly unimpressive results”.

“As people become increasingly resistant to traditional forms of marketing, viral advertisements and recommendations are being used more often as an alternative strategy.

But the lab found that while the likelihood of someone buying a product does increase with the number of recommendations at first — it soon plateaus to a constant, but relatively low probability of purchase.”

Read full story

Be the first to share
4 July 2015
Videos online of KISD service design conference
On May 18th 2015 the Köln International School of Design (KISD) in Germany hosted the conference "Service Design – Redefining the Meaning of Design". Designers, companies and scientists shared insights on theory and practice of Service …
19 June 2015
Nesta report and case studies on people-centred smart cities
For smart cities to reach their full potential, they need to focus on the citizens living in them, not just technology, write researchers Tom Saunders and Peter Baeck of Nesta, the UK innovation charity Traditionally, smart …
1 June 2015
Exploring the ‘next nature’ that people and technology are creating
The Next Nature website sets out to radically shift our notion of nature: Our image of nature as static, balanced and harmonic is naive and up for reconsideration. Where technology and nature are traditionally seen as …
28 May 2015
The driverless car push ignores challenges of people and context
Autonomous or driverless cars are based on a technology push strategy. Beyond statements like “freeing up time”, “reducing accidents” and some simple scenarios on “remote parking” or “vehicle sharing”, there is far too little thought …
17 May 2015
Design thinking without deep analysis is reckless. A more balanced approach is needed.
Larry Keeley, co-founder of innovation firm Doblin which is now a unit of Deloitte Consulting LLP, says that too often advocates of “design” regard it as an elixir that can somehow transform conservative companies into …
17 May 2015
Policy paper: Making Good our Future
Making Good our Future: Exploring the New Boundaries of Open & Social Innovation in Manufacturing Policy Paper prepared for the European Commission May 2015, 49 pages As part of the Social Innovation Europe initiative, the European Commission has …
13 May 2015
We’re more than mere consumers, and business should remember that
Companies collect an ever-growing amount of information on customers, but forgetting the individuals behind big data is detrimental, not least to business, writes author and speaker John C. Havens. Today’s customers, empowered by mobile technologies and …
13 May 2015
Myth of globalization in consumer tech
In nearly every category Ben Bajarin (Principal Analyst, Creative Strategies) studies, he sees the regionalization of consumer tech, not its globalization. This view of the market is showing how regional technology players in many segments …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

2 July 2015
Getting citizens involved in protecting fragile energy environments

A new project funded under the FP7 European Commission framework is getting citizens involved in testing new tools for reducing energy consumption during peak loads, in the hope that its pilot program will set the new state of the art for protecting locations with fragile electricity supplies. One of France’s most fragile regions The Provence-Alpes-Côte […]

5 May 2015
Experientia designer Dohun YuLuck Jang 유록 in Design 4 Disaster

Design 4 Disaster features an engaging illustrated safety manual for ship passengers, a personal project by Experientia designer Dohun YuLuck Jang 유록. After the Korean ferry accident last year, Yuluck (who is Korean) wanted to find a way to make safety manuals more interesting to read. He spent one year designing an interactive safety guide […]

16 March 2015
Better Health and Wellbeing: Giving the elderly in Singapore sparkling golden years

Invitation: sharing session, Singapore, 30 March 2015   What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare professionals do to help them keep active? What role can technology play in the elderly’s daily lives? Design consultants […]

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

See all articles