Will design researchers (and our models and explanations) be replaced by data tables and “experience actuaries” that tell us what to build, for whom, and what it should be like? Artefact’s Dave Mc Colgin doesn’t think so.
“In our field of designing products and experiences, the ‘why’ stays at the center of our process and creativity. Many designers work mostly on new products and services for which there may not yet be reliable data available. To do this work, we need to understand whether insights from the past are applicable to new people and contexts. While Big Data can inform designers on how to improve once they put something out there, it is design research that provides principled guidance towards good solutions all along the way. Big Data can’t help us do that right now.
However, Big Data can augment design in other ways. It provides us with new resources when determining which people our products should be made for. Its ability to find patterns and correlations allows us to reach a broader set of research participants. Over time, it can deepen our understanding of human behavior, interaction and preferences, making our designs better and our ability to understand and predict the outcome of our work more accurate.”
We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.
A new project funded under the FP7 European Commission framework is getting citizens involved in testing new tools for reducing energy consumption during peak loads, in the hope that its pilot program will set the new state of the art for protecting locations with fragile electricity supplies. One of France’s most fragile regions The Provence-Alpes-Côte […]
Design 4 Disaster features an engaging illustrated safety manual for ship passengers, a personal project by Experientia designer Dohun YuLuck Jang 유록. After the Korean ferry accident last year, Yuluck (who is Korean) wanted to find a way to make safety manuals more interesting to read. He spent one year designing an interactive safety guide […]
Invitation: sharing session, Singapore, 30 March 2015 What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare professionals do to help them keep active? What role can technology play in the elderly’s daily lives? Design consultants […]
Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]
Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.