Will design researchers (and our models and explanations) be replaced by data tables and “experience actuaries” that tell us what to build, for whom, and what it should be like? Artefact’s Dave Mc Colgin doesn’t think so.
“In our field of designing products and experiences, the ‘why’ stays at the center of our process and creativity. Many designers work mostly on new products and services for which there may not yet be reliable data available. To do this work, we need to understand whether insights from the past are applicable to new people and contexts. While Big Data can inform designers on how to improve once they put something out there, it is design research that provides principled guidance towards good solutions all along the way. Big Data can’t help us do that right now.
However, Big Data can augment design in other ways. It provides us with new resources when determining which people our products should be made for. Its ability to find patterns and correlations allows us to reach a broader set of research participants. Over time, it can deepen our understanding of human behavior, interaction and preferences, making our designs better and our ability to understand and predict the outcome of our work more accurate.”
We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.
Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]
Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.
Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]
Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]
In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]