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When companies don’t care about user experience, it is clearly reflected in the products they create. Although everyone can agree that software should be intuitive, user-friendly, and aesthetically pleasing, many managers aren’t willing to invest the time and resources it takes to build something compelling.

A large part of our job as UX advocates, argues Girish Gangadharan, is explaining design’s impact on the company as a whole. Determining which battles to win and which battles to lose – even intentionally – can help you win the UX war.

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