A four step guide from the Milan Expo 2015:
Ask your main sponsors (in this case Cisco, Enel and Telecom Italia) to indicate the relevant “Smart City” technologies that they already have, are currently working on, or are generally trendy.
In the Milan case these are push technology services, QR codes, smart phone apps, mapping services, RFID tags, biometric identification, security services, electronic walls, gestural interfaces, augmented reality (and eyewear), immersive virtual reality, 3D avatars, health tracking services, and foldable tablets.
Agree with these sponsors to hire an advertising agency to develop a short video scenario of the Expo 2015 visitor experience, using all these technologies, and obviously adhering to the general vision and principles of the Expo.
Step 3 (VERY IMPORTANT):
Inadvertently doing any of the above, will diminish the power of the perfect visitor experience you aim to create.
Use this video in key presentations on your Smart City credentials and highlight how these services will resolve the key visitor experience problem that came to the fore during the recent Beijing expo: queues.
(I hope you capture my irony.)
We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.
Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]
Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.
Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]
Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]
In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]