putting people first

by experientia
by experientia
11 November 2010

How the cell phone is changing the world

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putting people first
by experientia

Mobile in Tanzania
In a very general overview article published in Newsweek, Ravi Somaiya reports on how the impact of the ubiquitous device extends from politics to business, medicine, and war.

“More than 4 billion of the 6 billion people on earth now have a cell phone, with a quarter of those owners getting one in just the last two years. And many are using them, in a giant global experiment, to change the way life is lived, from Manhattan to Ouagadougou.

The phones now allow Masai tribesmen in Kenya to bank the proceeds from selling cattle; Iranian protesters to organize in secret; North Koreans to communicate with the outside world; Afghan villagers to alert Coalition soldiers to Taliban forces; insurgents to blow up roadside bombs in Iraq; and charities to see, in real time, when HIV drugs run out in the middle of Malawi.”

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We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

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