Over the last decade European citizens have gained a digital voice. Close to 350 million people in Europe currently use social networking sites, with more of us signing into a social media platform at least once a day than voted in the last European elections. EU citizens have transferred many aspects of their lives onto these social media platforms, including politics and activism. Taken together, social media represent a new digital commons where people join their social and political lives to those around them.
This paper examines the potential of listening to these digital voices on Twitter, and the consequences for how EU leaders apprehend, respond to and thereby represent their citizens. It looks at how European citizens use Twitter to discuss issues related to the EU and how their digital attitudes and views evolve in response to political and economic crises. It also addresses the many formidable challenges that this new method faces: how far it can be trusted, when it can be used, the value such use could bring and how its use can be publicly acceptable and ethical.
We have never before had access to the millions of voices that together form society’s constant political debate, nor the possibility of understanding them. This report demonstrates how capturing and understanding these citizen voices potentially offers a new way of listening to people, a transformative opportunity to understand what they think, and a crucial opportunity to close the democratic deficit.
The report is the result of a project conducted by The Centre for the Analysis of Social Media, a collaboration between Demos and the Text Analytics Group at the University of Sussex, that produces new political, social and policy insight and understanding through social media research.
The methodological reflections in the executive summary are a worthwhile read for any qualitative researcher, including those working in the corporate realm.
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Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]
Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]
In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]
Experientia president Michele Visciola is one of the keynote speakers at User Friendly 2014, the annual user experience conference of UXPA China, to be held in Wuxi, China, 13 to 16 November. The theme of the 11th conference is the “new era of the experience economy,” thus underlining the importance of transferring UX concepts and […]
An upcoming event is encouraging anthropologists to “come out of their ivory towers” and work more closely with their colleagues in the field, in order to bridge the gap between “pure” and “applied” anthropology. The international symposium “Why the world needs anthropologists” (Facebook page) will be held on 5 December 2014 in Padua, Italy. Experientia […]