EM: In your 18 years in this business, what has been some of the biggest shifts that you have witnessed in the field?
SP: When I entered the field, it was barely a field. There was no community, there were few people practicing, and there wasn’t a lot of demand for the work. I think the growth in the user experience field, through the web and then mobile devices has really pulled us along. Of course, there are researchers working in categories I have less visibility into so their shifts would be different. I saw insights about customers regarded as a luxury in the 2001 recession and thus low demand; but in 2008 companies talked about trying to innovate their way through the downturn and so insights and design were no longer expendable ingredients in product development.
Steve Portigal is the founder of Portigal Consulting, a bite-sized firm that helps clients to discover and act on new insights about themselves and their customers. Over the course of his career, he has interviewed hundreds of people, including families eating breakfast, hotel maintenance staff, architects, rock musicians, home-automation enthusiasts, credit-default swap traders, and radiologists. His work has informed the development of mobile devices, medical information systems, music gear, wine packaging, financial services, corporate intranets, videoconferencing systems, and iPod accessories.
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Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]
Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.