The more confusing the bill, the more likely it is to be disputed, the less likely it is to be paid. So, from not only an image perspective, but a practical, financial one as well, Illinois-based electric company ComEd realized their bills needed better design. They decided to give that power to the people–who knows better, after all, than civilians who regularly decipher the bills?–and teamed up with Crowdspring, with the main challenge “How do you build an electricity bill for the 21st century?“.