For consumers, the development of wireless home networks will require a shift in thinking, as the lines between computing, home entertainment and communications continue to blur.
“The main challenge in our business is consumer awareness,” said Hans van’t Riet, a senior director for Philips’s Streamium line of wireless audio components, which transmit music over home WLAN networks. “Research shows this is a great idea. We just have a marketing challenge.”
Well, that’s a dubious comment: people don’t buy it so it is a marketing challenge. Curious what research he is referring to.