putting people first

by experientia
by experientia
15 December 2011

Highway to health

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putting people first
by experientia

Incorporating wireless technology into its newest cars, Ford prepared to roll out vehicles capable of monitoring everything from pollen counts to glucose levels.

“[Ford] started concentrating on the aging population in 1999, and a focus on health and wellness within the car is at the center of their new approach. Unobtrusive ergonomic changes like lowered door frames—much kinder on stiff joints—have already been making a quiet appearance throughout the fleet. Within the next five years Ford will be rolling out more-dramatic medical apps for its voice-controlled Sync platform, a communications and entertainment system developed with Microsoft, which was first introduced in 2007.

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We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

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