Yesterday Steve Case (of AOL fame) announced the launch of a new healthcare web portal,, that will, in his words, “transform a broken industry by putting health care back into the hands of the consumer.”

The offering aims to bring web 2.0 features to healthcare – ratings, smart search, discussion boards, social networking, shopping tools for health insurance and health products, and so on.

“Isn’t it crazy that we have ratings to help us pick movies, restaurants and hotels,” Case wrote in an introductory letter quoted by, “but no comparable tools to help evaluate doctors, hospitals and treatments?”

Read full story