24 July 2005

Harvard articles on the user-centred approach

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Harvard Business School Publishing has some articles available as (paying) downloads describing how experience design and the user-centred approach can lead to innovation.

Let the Users Take the Lead – May 15, 2005
Interview with Eric von Hippel, the head of the Innovation and Entrepreneurship Group and a professor of management and innovation entrepreneurship at MIT’s Sloan School of Management.

Let the Customer Make the Case - March 15, 2005
Collecting and analysing the stories behind purchases can provide deep and invaluable insights into jobs-to-be-done, much more so than traditional surveys or focus group

Harnessing the Power of the Customer – March 1, 2004
Organisations that can effectively harness the burgeoning power of the consumer to help shape their own products and services, argue C.K. Prahalad and Venkat Ramaswamy, authors of The Future of Competition, are the ones that will dominate.

Making Routine Customer Experiences Fun – October 1, 2003
For certain service businesses, the addition of fun can be an important differentiator. The authors present three case studies taken from industries not known for fun–furniture retailing, consumer banking, and the grocery business–to show how it can be turned to profitable advantage.

The New Frontier of Experience Innovation – July 1, 2003
The intent of experience innovation is not to improve a product or service, per se, but to enable the co-creation of an environment in which personalised, evolvable experiences are the goal, and products and services are a means to that end.

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15 April 2015
The woes of a corporate anthropologist [Novel]
Satin Island: A novel by Tom McCarthy Knopf, 2015 From the author of Remainder and C (short-listed for the Man Booker Prize), and a winner of the Windham-Campbell Literature Prize, comes Satin Island, an unnerving novel that promises …
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7 April 2015
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Design prototypes for Nairobi, Kenya
In 2014, Ericsson and UN-Habitat (United Nations Human Settlements Programme) entered a three-year partnership with the intention to collaborate around Information and Communication Technologies (ICTs) and sustainable urbanization. One of the first explorations was driven by …
3 April 2015
Opportunities for UX innovation in wearables
Until developers of wearable devices get the user experience down pat, the technology will struggle to gain adoption, writes Steve McPhilliamy on Medical Device and Diagnostic Industry (MDDI). "Understanding user behaviors, attitudes, and lifestyles is the …
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Automotive sales could grow 24% if retail experience improved
New ethnographic and quantitative research from DrivingSales identifies how the growing gap between consumer expectations and the current automotive buying process is suppressing car sales volume. Automotive sales could grow up to 24% if the retail …
30 March 2015
MIT Technology Review special report on persuasive technology
The MIT Technology Review has just published a special business report on persuasive technology, i.e. how technologies from smartphones to social media are used to influence our tastes, behavior, and even habits. Free registration is …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

16 March 2015
Better Health and Wellbeing: Giving the elderly in Singapore sparkling golden years

Invitation: sharing session, Singapore, 30 March 2015   What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare professionals do to help them keep active? What role can technology play in the elderly’s daily lives? Design consultants […]

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Happy Playful New Year
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Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

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Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

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